$add_header('Content-Security-Policy', $replace('default-src \'self\' https://*.nttdata.com https://www.googletagmanager.com *.demandbase.com *.company-target.com https://*.googleapis.com https://asc.cpp32.com/ https://u.api.emtana.com/ https://racecenter.letour.fr https://unpkg.com/web-vitals/dist/web-vitals.iife.js https://*.t.eloqua.com https://www.google.com https://www.google.ca https://www.google.ie https://www.google.lt https://www.google.nl https://www.google.co.jp https://*.fls.doubleclick.net https://www.google.com https://resources.digital-cloud.medallia.eu https://*.licdn.com https://s7.addthis.com https://vars.hotjar.com/ https://connect.facebook.net/ https://www.facebook.com/ *.crazyegg.com https://youtube.com https://www.youtube.com https://youtu.be https://i.ytimg.com/vi_webp/PfZzvGGRaOM/mqdefault.webp https://bat.bing.com/; img-src \'self\' blob: data: https://*.nttdata.com https://c.clarity.ms/ https://segments.company-target.com/ https://bat.bing.com/ https://id.rlcdn.com/ https://*.emtana.com/ https://portal.webolytics.com/ https://admin.bound360.com/images/logos/bound-logo-full.png https://px4.ads.linkedin.com https://ad.doubleclick.net https://www.google.be https://pbs.twimg.com https://*.analytics.google.com https://*.google.com https://*.brightfunnel.com https://q.quora.com https://alb.reddit.com https://www.marketing-town.com https://assets.getsmartcontent.com https://www.google.co.in https://www.google.com.hk https://www.google.com.* https://www.google.ca https://www.google.ie https://www.google.lt https://www.google.nl https://maps.gstatic.com https://*.googleapis.com https://www.google.de https://www.google.it https://pixel.tapad.com https://decibel-49-adswizz.attribution.adswizz.com https://www.google.co.uk https://attribution.decibelads.com https://reverseads.matomo.cloud https://tracking.connect.services.global.ntt https://fonts.gstatic.com https://cdn.cookielaw.org https://analytics.twitter.com https://analytics.google.com https://match.adsrvr.org https://*.leady.com/ https://resources.digital-cloud.medallia.eu https://j.mrpdata.net https://857338121.privacysandbox.googleadservices.com https://720787047.privacysandbox.googleadservices.com https://apt.techtarget.com https://620993155.privacysandbox.googleadservices.com https://p.adsymptotic.com/ *.crazyegg.com https://www.google.co.za https://*.kampyle.com https://vars.hotjar.com https://pubads.g.doubleclick.net https://script.hotjar.com http://script.hotjar.com https://www.googletagmanager.com https://www.google.com https://www.google.com.pa https://googleads.g.doubleclick.net https://www.google-analytics.com https://ssl.gstatic.com https://www.gstatic.com https://t.co/ https://px.ads.linkedin.com/ https://connect.facebook.net/ https://www.facebook.com/ https://www.linkedin.com/ https://*.t.eloqua.com https://*.akstat.io; style-src \'unsafe-inline\' \'unsafe-eval\' \'self\' *.crazyegg.com https://cdn.jsdelivr.net/npm/swiper@8/swiper-bundle.min.css https://cdnjs.cloudflare.com/ajax/libs/tiny-slider/2.9.1/tiny-slider.css https://fonts.googleapis.com https://tagmanager.google.com https://www.googletagmanager.com; font-src \'self\' https://fonts.gstatic.com data: http://script.hotjar.com https://script.hotjar.com; upgrade-insecure-requests; block-all-mixed-content; frame-ancestors https://cm.uat.services.global.ntt https://vars.hotjar.com https://bid.g.doubleclick.net https://*.crazyegg.com; script-src [nonce] \'unsafe-inline\' \'unsafe-eval\' \'self\' blob: https://scripts.clarity.ms/ https://www.clarity.ms/tag/uet/ https://bat.bing.com/ https://s.company-target.com id.rlcdn.com/ *.demandbase.com *.company-target.com/ *.api.company-target.com/ api.company-target.com/ https://tag.demandbase.com/ https://mc-ee2ba50e-a42e-4710-b41c-b435-cd-blue.azurewebsites.net/ https://v6.demo.eid.emtana.com/ https://u.api.emtana.com/ https://u.api.emtana.com/ https://asc.cpp32.com/ https://usc.cpp32.com/ https://*.emtana.com/ https://*.adobe.io https://*.go-mpulse.net https://portal.webolytics.com https://secure.intelligentdata52.com https://a.quora.com https://unpkg.com/web-vitals@3.0.0/dist/web-vitals.attribution.iife.js https://*.brightfunnel.com https://*.analytics.google.com https://*.google.com https://www.redditstatic.com https://cdn.jsdelivr.net/npm/swiper@8/swiper-bundle.min.js https://maps.googleapis.com https://www.google.co.in https://www.google.co.nz https://www.google.com.pa https://www.google.de https://www.google.it https://cdn.matomo.cloud https://s.getsmartcontent.com https://cdn.getsmartcontent.com https://attribution.decibelads.com https://tracking.connect.services.global.ntt https://snippet.ramblechat.com https://munchkin.brightfunnel.com https://analytics.google.com https://*.leady.com/ https://www.gstatic.com https://trk.techtarget.com https://visitor.reactful.com https://*.crazyegg.com https://script.crazyegg.com https://connect.facebook.net/ https://cdn.cookielaw.org/ https://secure.east2pony.com/ https://protect-eu.mimecast.com/ https://www.google.co.za/ https://*.addthisedge.com https://z.moatads.com https://*.addthis.com https://script.hotjar.com http://script.hotjar.com http://static.hotjar.com https://static.hotjar.com https://www.googletagmanager.com https://www.googleadservices.com https://googleads.g.doubleclick.net https://www.google.com https://www.google-analytics.com https://ssl.google-analytics.com https://tagmanager.google.com https://analytics.twitter.com https://static.ads-twitter.com https://resources.digital-cloud.medallia.eu https://nebula-cdn.kampyle.com https://img03.en25.com https://script.crazyegg.com https://www.youtube.com www.googleadservices.com https://pubads.g.doubleclick.net https://snap.licdn.com https://cdnjs.cloudflare.com/ajax/libs/tiny-slider/2.9.1/min/tiny-slider.js https://geolocation.onetrust.com https://acrobatservices.adobe.com; connect-src \'self\' data: https://*.nttdata.com https://*.clarity.ms/collect https://www.redditstatic.com/ads/conversions-config/v1/pixel/config/ https://analytics-fe.digital-cloud.medallia.eu/api/web/events https://pixel-config.reddit.com/pixels/t2_tnaabiqd/config *.demandbase.com *.company-target.com https://mapsresources-pa.googleapis.com https://*.t.eloqua.com https://*.adobe.io https://*.go-mpulse.net https://portal.webolytics.com https://px.ads.linkedin.com https://*.brightfunnel.com https://*.analytics.google.com https://*.google.com https://ibc-flow.techtarget.com https://cdn.linkedin.oribi.io https://udc-neb.kampyle.com https://www.google.com.pa https://s.getsmartcontent.com https://www.gstatic.com https://*.googleapis.com https://reverseads.matomo.cloud wss://a1kkx7muourfsi-ats.iot.us-east-1.amazonaws.com https://realtime.ramblechat.com https://idx.liadm.com/ https://geolocation.onetrust.com/ https://api.brightfunnel.com https://analytics.google.com https://*.leady.com/ https://tracking.reactful.com https://resources.digital-cloud.medallia.eu https://visitor.reactful.com *.crazyegg.com https://www.facebook.com/ https://connect.facebook.net/ https://cdn.cookielaw.org/ https://stats.g.doubleclick.net/ https://www.google-analytics.com http://*.hotjar.com:* https://*.hotjar.com:* https://vc.hotjar.io:* https://surveystats.hotjar.io wss://*.hotjar.com https://script.crazyegg.com/* https://api-public.addthis.com https://*.addthis.com https://privacyportal-de.onetrust.com/ https://*.akstat.io https://*.akamaihd.net https://acrobatservices.adobe.com; object-src blob: ; frame-src \'self\' gyde365-qualify-nttdata-crm.azurewebsites.net gyde365-qualify-nttdata-fscm.azurewebsites.net https://www.googletagmanager.com/ https://s.company-target.com/ https://connect.services.global.ntt https://racecenter.letour.fr https://block.opendns.com https://td.doubleclick.net https://ssp2.gin.ntt.net https://www.google.com.pa https://10155546.fls.doubleclick.net https://resources.digital-cloud.medallia.eu https://extraordinary-platypus-f5e0bb.netlify.app https://nttbdttour.netlify.app/ https://cm.uat.services.global.ntt https://www.youtube.com https://www.google.com https://youtu.be https://*.adobe.com blob: https://acrobatservices.adobe.com/83efcaed-65c5-4afb-8249-50a20c1a472a; child-src \'self\' blob:', '[nonce]', $str('\'nonce-') + $(randomNonce) + $str('\''))) Ethical considerations of GenAI | NTT DATA

A framework for ethical AI adoption

GenAI is transforming technology and creating new opportunities, but it also brings significant ethical risks – manipulation, deep fakes, copyright violations, black boxes and bias, to name a few.

Using the Ethical Guidelines for Trustworthy AI framework, we look at what organizations need to consider in order to build safety, fairness, transparency and responsibility into GenAI adoption and development. We also discuss regulations aimed at building trust in AI systems.

Download the perspective for practical examples of what could go wrong and guidance on how to avoid the ethical pitfalls of GenAI adoption.

Ethical considerations of GenAI

A practical perspective on building trustworthy AI

By clicking the "Submit" button below, you are agreeing to our Terms and Conditions and Privacy Policy

Personal Information is shared between these listed companies as well as their direct and indirect subsidiaries.