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Overview

Seamless growth through digital precision

Transform your brand's digital presence and enable growth with our specialized digital marketing and digital commerce solutions. By leveraging advanced martech tools and data-driven insights, we help you overcome common challenges such as fragmented customer journeys, siloed data and platform inefficiencies. Our comprehensive approach enables you to grow customer loyalty, increase conversion rates and maximize ROI through strategic campaign activation, personalized content creation and robust platform management.

Digital Marketing

Elevate your brand's presence and enable success with our comprehensive suite of Digital Marketing services. We specialize in campaign activation, ensuring the seamless execution of your marketing initiatives. From crafting compelling content to managing the content supply chain, we ensure your message resonates effectively. Our Creative and Brand services ensure consistency and impact across all touchpoints, while our martech and adtech services equip you with the latest technology to elevate your marketing performance.

Digital Commerce

Transform your online retail experiences with user-centric design and technology to drive sales, boost operational efficiency and increase customer satisfaction. Our Digital Commerce services easily blend new platforms with your existing systems to create a robust digital ecosystem. We optimize your search functionalities for faster, more accurate results that lead to higher satisfaction and increased conversions. As experts in applications for marketplace operations, we can help you manage every aspect of your digital marketplace with precision and ease. Partner with us to get the right solution that will scale with your business growth.

Experience Optimization

Elevate your digital presence, maximize engagement and boost conversions with our Experience Optimization service. With cutting-edge technology and deep analytical insights, our experts in customer data platforms (CDPs) dive deep into customer interactions to understand user experiences. With our Customer Journey Analytics, we map and analyze the paths your customers take, then help you refine marketing strategies, optimize engagement and improve results. Our comprehensive approach includes SEO strategies to attract more traffic, conversion rate optimization (CRO) and A/B testing to convert more visitors into customers. Working with us, you’ll gain a deeper understanding of your customers and see increased engagement and conversions.
Approach 

Future-proof your digital business

As modalities and devices evolve, so should your digital marketing and customer engagement strategies. We are committed to keeping you ahead of the curve by continuously evolving our solutions to include the latest in technology and customer interaction trends. From integrating with new digital platforms to adopting emerging communication technologies, we ensure your customer engagement strategies are always at the cutting edge.

Impact

Why NTT DATA

20

design studios around the world

15K+

people with deep CX design expertise

2K+

global clients across a range of industries

7B

customer engagements enabled each year
Case studies

Client stories

Discover how companies in various industries achieved their goals by partnering with NTT DATA.

A new ecommerce platform gives customers easy access to offers and provides tools for managing a broad portfolio of products

Evolving UX interactions to engage prospects and boost customer loyalty through a banking app

Building a social platform for the Jeep community

With 115k downloads and 22k monthly users, dōcō provides people with a single platform and ticket for their travel

Working with the MTA, we helped create a unified messaging platform in just four months and consolidated four legacy systems

NTT DATA dovetails its conversational AI, eva, with GenAI to reimagine CX for L’Oréal

Recognition

Industry recognition

We’ve been recognized for our innovative use of technologies and solutions that help customers drive innovation. 

ADI Compasso d’Orco
Award | 2024

NTT DATA and ACEA win the prestigious Compasso d'Oro award for design of a sustainable water management system.

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The Forum for Public Administration in Italy | 2024

NTT DATA was recognized for the UNICA National School Program experience design at the PA FORUM 2024.

Cannes Lions | 2024

NTT DATA sponsored the 2024 Young Lions Competitions.

Our partners

Adobe
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Microsoft
Salesforce
SAP
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We partner with organizations around the world to shape and achieve outcomes through intelligent technology solutions.

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